Video ads are coming to your Roku home screen


What you need to know

  • Roku’s CEO Anthony Wood stated during a Q1 earnings call that the company is looking to introduce more video ads on the home screen.
  • Wood said there are plans to bring “other types” of video ad units to the home screen, which are in testing, alongside new experiences for ads.
  • Roku was also spotted filing a patent earlier in April, which involved overlaying ads on a user’s device through HDMI.

Roku is preparing to introduce more video-based ads to its home screen, and this could be due to its first-quarter performance.

According to Cord Cutter News, the company’s CEO, Anthony Wood, discussed introducing more video ads during a Q1 earnings call. The question dealt with how Roku plans to deal with ad revenue moving into the second quarter of 2024.

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